Fwd: World's Greatest Hobby club update

["Ron Fiebelkorn" <rwf49@hotmail.com>]

>From: "Club" <Club@maillist.kalmbachmail.com>
>To: "ttat@aoot.com" <ttat@aoot.com>
>Subject: World's Greatest Hobby club update
>Date: Thu, 28 Feb 2002 09:42:18 -0600
>
>Hello,
>
>Here is your first World's Greatest Hobby campaign update for 2002:
>
>VIDEO
>There has been a delay in getting the promised workshop kits out to you,
>because we've been waiting for the completion of the one-hour videotape
>on how to build a first layout that will be included in the kit. The
>good news on this is that the layout was built and the tape shot in the
>MODEL RAILROADER workshop around Christmas time. Later this week our
>celebrity spokesperson, actor Michael Gross, will be in Milwaukee to add
>the program's voice-over narration. We expect to be shipping the kits by
>mid-March.
>
>RECRUITING
>As grass-roots supporters of the campaign we now have 527 model railroad
>clubs, 764 ambassadors,  and 516 hobby shops. The hobby shops include
>all Hobbytown USA franchises.
>
>SPONSORS
>Life-Like Products has signed on as a campaign sponsor. A complete list
>of sponsors and information about them is available on the WGH Web site
>at greatesthobby.com.
>
>SPEAKER'S BUREAU ACTIVATED
>The World's Greatest Hobby speaker's bureau is now functioning. Groups
>interested in having a presentation by a WGH ambassador can enter their
>requests online at the greatesthobby.com Web site, and Kalmbach
>Publishing staff members will match the requests to ambassadors. The
>speaker's bureau is announced in a news item in the April issues of
>MODEL RAILROADER and GARDEN RAILWAYS, and we've already received the
>first requests for speakers. Ads promoting the bureau will be appearing
>in the May issues of our participating magazines. The speakers bureau is
>also being promoted nationally by the Rosen Group of New York, our
>campaign's public relations firm. W
>
>PROMOTION
>As well as promoting the speakers bureau, the Rosen Group has also
>arranged a TV spot on the WB Morning News show in Boston, featuring
>George Sellios and his Franklin & South Manchester HO layout, with Dave
>Frary as the on-camera WGH representative. This is in addition to
>several radio interviews with Kalmbach staff members arranged during the
>Christmas holiday season. Rosen has other TV and mass-market magazine
>projects in the works.
>
>WEB SITE
>The greatesthobby.com Web site now has an open media page including
>background info on the campaign and all its sponsors, and facts about
>model railroading for use in news features. The Frequently Asked
>Questions (FAQ) page on the Web site is also up and running, and a new
>ad promoting the Web site as a resource for newcomers is being
>distributed to all our supporting publications.
>
>TRACKS AHEAD
>The new series of the "Tracks Ahead" show now being aired on PBS
>stations around the country includes a WGH message in the underwriting
>credits. Kalmbach Publishing Co. donated a number of its underwriting
>credits to the campaign to make this possible.
>
>WGH BOOKLETS
>Between September and January we distributed 70,000 copies of the WGH
>promotional booklet, exceeding all our expectations. A new printing of
>50,000 copies has just been delivered, now with a blank stamp box on the
>cover where retailers, clubs, or show organizations can stamp their own
>logos.
>
>As a participating club you are welcome to request as many copies of
>this booklet as you need from Kalmbach Publishing's Customer Sales and
>Service Department. You can e-mail your requests to
><mailto:customerservice@kalmbach.com>, or telephone 877-426-5082. Be
>sure to tell us how many  copies you'll need.  Please plan ahead and
>allow at least two weeks for delivery.
>
>Thank you very much for your support and participation.
>
>
>
>Andy Sperandeo
>Executive Editor
>MODEL RAILROADER Magazine
>262-796-8776, ext. 461
>Fax 262-796-1142
><mailto:asperandeo@mrmag.com>
>
>
>
>
>-----
>ttat@aoot.com


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